About Andreea Popescu

With a complex experience in understanding the user navigation on Web area, especially on e-commerce Websites/applications, from testing to usability and UX, I'm passionate about neuroscience, research, human-computer interaction, anthropology and public speaking. Behind all user research, I think that it’s very important to keep up in mind when you develop a usability theory the brain and its behavior and, of course, the anthropological studies regarding the other influences for user.

Some frequent usability mistakes we’ve encountered on websites

By | November 17th, 2016|Users & Research|

Each of us goes on various websites almost each day, either for entertainment or for various needs. In many cases, however, some of us face various obstacles and problems on websites, and these might render our experience unpleasant or difficult, due to usability-related aspects of the websites and their functionality. In the following list, several of [...]

Do you know when your Website needs an usability audit?

By | October 31st, 2016|Other|

You’ll know you need a usability audit when you start to see decreases in the numbers of visitors on your website or lower statistics regarding sold products. On the other hand, you might want an usability audit just for finding out how visitors perceive your site, its functionality, and what can be done to improve it. [...]

Usability, understand the user’s needs

By | October 28th, 2016|Users & Research|

In the last years, the software products market exploded and once with it determined the companies to create specialised user experience (especially, usability) testing departments or to request this type of testing (via other companies specialised on outsourcing) to ensure that their software products provide a positive experience of navigation to user. By the book, this [...]

The neuroscience beyond the usability

By | October 27th, 2016|Neuroscience|

With the advancement of technology, the software market has grown considerably and many software products have come to resemble one another quite a lot. One reason for this is that products are made and launched in a hurried manner. This is often done by neglecting the needs of the users and the importance of focusing on [...]